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(Don’t have time to read this article now? Jump to the bottom and add to Pocket an Iphone/Android app that reads articles to you. Click here to jump to the bottom.)I’ve been replying to a lot of Public Relations (PR) requests on (HARO)

I’ve been replying to a lot of Public Relations (PR) requests on (HARO) Help A Reporter Out for my shop, Affordable Coin Shop.  I want to open the dialog and hear what others think. Please feel free to comment, reply and post your own responses. I want to know. Erin Carson of TechRepublic 

Looking for CMOs, marketing execs, or social media managers who can talk about keeping in mind legal concerns while handling social media for a company.

I felt their question was a bit open ended. I wasn’t sure if they meant what companies do to avoid legal concerns or what are their concerns.

I currently handle all the social media for Affordable Coin Shop LLC. Recently our Twitter account, (@OldSouthMK) was shut down for a day. Why? Well, it’s unclear. They say I was either aggressively going after followers or had been spamming. I was able to get my account back up and running, but it was a pain and Twitter never did answer me back as to what it was that caused them to shut me down.

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Since my response to Erin, I’ve not had any further issues, but Erin’s question had me wondering. I know here in the US we have freedom of speech, but Defamation of character can have consequences as well as unlawful use of a trademark, but what else is there?

According to HR Examiner’s post, “Social Media’s Real Legal Issues” companies need to worry about the following issues

  • Harassment
  • Intellectual Property
  • Personal information
  • Employee Safety
  • Hacking
  • Office Drama

To name a few. Luckily here at Affordable Coin Shop we don’t have too much of that to worry. Although I did think twice before divulging the management issues we were having through 2013, I have been the only person handling the social media account.

It is against our policy to harass anyone but in the world of coin collecting I’ve seen in social groups as well as on LinkedIn dealers harassing others to sell their items to them. Personally I find this behavior deplorable and do recommend that any dealer applying pressure to sell to them prior to giving disclosure of item’s value is not someone to do business with.

With Sony, Target & Home Depot all having been hacked this year anyone not worried about hacking is, dear I say, “Naive or Crazy”. This is an issue I’ve never taken lightly. We here at the coin shop, have never retained people’s credit card numbers. We do have contact information but beyond that there is little else. In the past however we have noticed many of our customers have had their email accounts hacked. So on that note  here are a few articles to help you prevent being hacked.

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Here are additional articles by Erin on this topic that you may want to read.

How one tweet can land your company in court
How to craft a social media policy

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